Search Engine Optimization (SEO) is the process of improving the chances that your website will appear in search results. By optimizing your website for search engines, more people will be able to find you when looking for foot-related care and other podiatry topics.
As a Podiatrist, SEO is an important part to growing your online presence. Today, we want to share one simple step on the way to becoming highly ranked on Google Search and how to attract more patients to your practice.
Google Business Profile
The first step to growing your online presence is to have a business profile on Google. Having a Google business profile will allow patients to contact you, get directions to your location, leave ratings, and more! Having an up-to-date profile is vital to good SEO and will ultimately generate more business for you.
To start, try type your name or your clinic’s name into Google and see what results show up. Hopefully you’ll see your business profile with relevant information. (If you don’t see your podiatry practice after searching, or if the information listed is incorrect, you’ll have to add or claim the business on Google in order to make edits.)
Once you are able to access your profile, here are the things you absolutely should have on it:
Having an accurate and up-to-date Google Business profile is an especially vital part of improving your online presence. This is the first and most important step in helping potential patients find you online!
Once access your Business Profile, consider making posts to your business profile to notify patients of recent updates and news. You are more likely to show up in results if your podiatry practice has a Google profile that is consistently updated.
Digital marketing is not the way of the future, it’s the way of NOW! At Forward Motion, we want to work with you to grow your practice and provide quality custom orthotics your patients will want to wear! If you have any questions about how to grow your online presence, please feel free to contact us.