Think of SEO as a way of building your online presence and name recognition. As your online reputation builds, your website will show more prominently in search engine results. People searching for foot pain care and treatments like custom orthotics will have an easier time finding you and becoming your patient.
Here are a few ways to grow your online presence:
Ask for More Patient Reviews
Word-of-mouth is one of the best ways to grow your presence both online and offline. A high number of reviews for your practice can indicate good engagement with patients and visitors. According to a report by Review trackers, 63.6% of customers will check reviews on Google/Google Maps before visiting the location.
By gathering positive reviews on Google, your website will also be favored when it comes to search results as higher ranked businesses usually show at the top of the list. Studies show that customers have less trust in businesses with lower than 4 star ratings. 5 star reviews are the mark of a reputable business and something podiatrists strive for!
We recommend sending a Google review link to your patients after they have a positive experience from visiting your office and encourage them to share their good experiences with others.
Create or Claim Profiles
Although a Google business profile is the most important, having other online profiles can be helpful. Creating or claiming profiles on other online directories is an easy way to start building up your name recognition. Try and add your information with links back to your website in as many places as possible!
Start by checking local directories like the yellow pages to see which ones you can create free profiles on. For even more online recognition, try and get listed on podiatry specific directories such as these:
Get More Backlinks
A backlink is when another website adds a link to your website. Increasing the number of backlinks you have from reputable websites is a sure-fire way to get your name out there.
A study by Backlinko found that the top 10 search results all tended to have a higher average number of backlinks.
Generally, the more backlinks your website has, the better your website presence will tend to rank in search. Here are a couple things you can try to get more links:
- Media Queries: There are Websites like HARO and Sourcebottle where writers go to look for sources to articles they are writing. You can submit replies to some of their podiatry or foot-related media queries. If you are selected, they will often add a backlink to your website in return for your expert opinions.
- Writing articles: Consider starting a blog on your website where you can write articles. You and your staff can share recent patient experiences or write case studies/info pages about conditions treated.
By writing quality foot-health related articles, other websites are more likely to link back to you and share your content. You can also submit your articles to podiatry sites like LER Magazine or PodiatryToday for more backlinks as well.
The more your website is mentioned on the internet, the more well known you and your practice will be. Building your online presence and reputation not only improves your search engine rankings, but is guaranteed to bring more business to your practice. There are many ways to market your orthotics successfully, find the one that works best for you.